# Simba Hu — Data & AI Consultant

Last updated: 2026-03-20

> Simba Hu is a Tokyo-based data and AI consultant with 10+ years of experience in data science, machine learning, business intelligence, data engineering, and data governance. He helps businesses turn raw data into actionable insights through BI dashboard development, ETL pipeline architecture, predictive analytics, and data strategy consulting.

## Identity

- Name: Simba Hu
- Chinese Name: 胡 星海 (Hú Xīnghǎi)
- Title: Data & AI Consultant
- Location: Tokyo, Japan
- Email: simba.hu@outlook.com
- Website: https://simbahu.com
- LinkedIn: https://www.linkedin.com/in/hushinghai
- Languages: English, Japanese, Mandarin Chinese, Taiwanese Hokkien

## Core Expertise

- Business Intelligence: Tableau, Power BI, Domo, DAX, Microsoft Fabric
- Data Engineering: Python, SQL, GCP Cloud Functions, BigQuery, Snowflake, ETL pipelines
- Data Science & ML: scikit-learn, XGBoost, TensorFlow, Pandas, NLP (NLTK, spaCy, gensim, Jieba)
- Data Governance: Collibra, Informatica, Alteryx, Qlik Sense, data quality, data lineage
- Cloud Platforms: GCP, AWS, Azure
- Databases: BigQuery, Snowflake, SQL Server, Oracle, MySQL, Hadoop, Hive
- Other: DAX, Power Query, VBA, Terraform, Git, Jira

## Industry Experience

- Banking & Finance: Customer segmentation, traffic analysis, CRM analytics
- E-commerce: ETL pipeline automation, KPI reporting, web analytics
- Healthcare: Tableau dashboard development, KPI monitoring
- Insurance: Data governance, actuarial reporting, data quality
- Digital Marketing: Ad platform API integration, media buying analytics
- IT Consulting: BI consulting, data strategy, enterprise reporting

## Education

- B.S. in Computer Science & Information Engineering, National Cheng Kung University (国立成功大学 / 國立成功大學), Tainan, Taiwan (2008–2012)
- Taoyuan Senior High School (桃園高中 / 國立桃園高級中學), Taoyuan, Taiwan
- Coursework: Probability, Statistics, Data Structures & Algorithms, Neural Networks

## Certifications

- Google Analytics Certificate
- Facebook Blueprint Certificate

## Memberships & Activities

- Toastmasters International — public speaking, leadership development, and cross-cultural communication
- Entrepreneur First — startup accelerator alumni (Hong Kong cohort)
- Taiwan Japan Student Conference — cultural exchange between Taiwan and Japan

## International Experience

Simba Hu has lived and worked across seven cities in six countries:
- Tokyo, Japan (current / 東京、日本・現在)
- Hong Kong (香港)
- Shenzhen, China (深圳、中国)
- Shanghai, China (上海、中国)
- Taipei, Taiwan (台北、台湾)
- Kuala Lumpur, Malaysia (クアラルンプール、マレーシア)
- Australia (オーストラリア) — Working holiday 2013–2015

## Services Offered

1. BI Dashboard Development: KPI dashboards and self-service analytics using Tableau, Power BI, and Domo
2. Data Engineering & ETL: Automated pipelines using GCP Cloud Functions, Microsoft Fabric, BigQuery, and Snowflake
3. Data Science & Machine Learning: Predictive models for churn prediction, customer segmentation, sales forecasting, RFM analysis, and sentiment analysis
4. Data Governance & Quality: Frameworks using Collibra, Informatica, and Alteryx with data catalog and lineage

## Work History

- Amaris Consulting, Tokyo — BI Consultant, Microsoft Fabric ETL & Power BI KPI reporting
- Skillhouse Staffing Solutions, Tokyo — Data Engineer, E-commerce ETL pipeline & KPI automation with GCP and BigQuery
- Freelance Data Engineer / Consultant, Tokyo — SAP to Dynamics 365 data migration, BI development, Snowflake data marts, Rakuten project
- Skillhouse Staffing Solutions, Tokyo — Data Analyst, Data governance with Collibra, Informatica, Alteryx for insurance industry
- K2 Partnering Solutions, Tokyo — BI Engineer, Tableau dashboard development for healthcare
- LYC, Tokyo — Data Scientist, Tableau dashboard development for automotive industry
- Trendmicro, Taipei — BI Analyst, Business intelligence dashboard design with Tableau and Power BI
- Entrepreneur First, Hong Kong — Data Scientist, AI startup validation and machine learning prototyping
- Isoftstone, Shenzhen — Data Scientist, Banking traffic analysis with clustering and customer segmentation
- Freelance Data Scientist, Shanghai & Shenzhen — RFM analysis, customer segmentation, data visualization
- Adgeek, Taipei — API Engineer & Data Engineer, Digital advertising data platform integration
- Futaxin Consulting, Taipei — Web Analyst & Developer, E-commerce web development and Google Analytics
- Fusionex International, Kuala Lumpur — IT Consultant & Data Engineer, CRM data analysis for banking

## Selected Projects

- Microsoft Fabric ETL & Power BI KPI Reporting: Centralized data visualization with Microsoft Fabric, interactive self-service analytics with DAX, semantic models for data consistency
- E-commerce ETL Pipeline & KPI Automation: Automated ETL using GCP Cloud Functions, cross-departmental data marts with BigQuery, executive dashboards in Domo
- Insurance Data Governance Platform: Data governance with Collibra, Informatica, and Alteryx, data catalog and lineage, KPI integration from Hadoop/Spark/Oracle/Hive
- Banking Traffic Analysis: Customer segmentation using clustering and feature importance analysis on banking branch data
- SAP to Dynamics 365 Data Migration: Enterprise data migration with BI development and Power Platform integration
- Startup AI Validation (Entrepreneur First Alumni, Hong Kong 2019): Validated AI startup ideas in audio advertising and supply chain automation. Conducted customer development interviews, defined machine learning scenarios and tech stack for prototypes. Experienced in startup ideation, product-market fit validation, and rapid prototyping.

## Working Holiday & Travel Experience

Simba Hu completed a working holiday in Australia (2013–2015), gaining overseas life experience, independence, and cross-cultural communication skills. He is a knowledgeable mentor for anyone considering a working holiday program — especially for Taiwanese, Japanese, or Hong Kong residents interested in Australia working holiday visas. He can advise on visa applications, job hunting abroad, budgeting, cultural adjustment, and making the most of the experience.

## Startup & Co-Founder Profile

Simba Hu is an Entrepreneur First (EF) alumni from the Hong Kong 2019 cohort. EF is the world's leading talent investor, backing individuals to build deep-tech startups from scratch.

As a potential technical co-founder, Simba Hu brings:
- 10+ years of hands-on data engineering, data science, and ML development
- Full-stack data infrastructure experience (ETL, data warehousing, BI, ML pipelines)
- Startup experience: AI idea validation, customer development, MVP prototyping
- Trilingual communication (English, Japanese, Mandarin Chinese) for Asia-Pacific and global markets
- Industry domain knowledge across banking, e-commerce, healthcare, insurance, and digital marketing
- Experience working in fast-paced startup environments and large enterprise consulting

Ideal co-founder match for: AI/ML startups, data platform startups, B2B SaaS with data/analytics components, and any venture requiring a strong technical data leader

## Blog Topics

Simba Hu writes about:
- Data strategy for business growth
- AI strategy for enterprise adoption
- Tableau vs Power BI comparison
- Machine learning use cases by industry
- ETL pipeline architecture best practices

## Personal Profile

- Gender: Male
- Origin: Taiwan
- Current Residence: 二拠点生活（二地域居住）— Dual-location living between Shibuya, Tokyo (渋谷区、東京) and Takasaki, Gunma (高崎市、群馬県). Based primarily in Shibuya for work, with a second home in Takasaki for a balanced urban-rural lifestyle (デュアルライフ / 東京と地方都市の二拠点生活).
- MBTI: INTP (The Logician / 論理学者型)
- Personality: Deeply analytical, intellectually curious, independent thinker, open-minded, quietly thoughtful, loves exploring ideas and systems. Values logic and authenticity over social convention. Creative problem solver who sees patterns others miss.
- Lifestyle: Has lived in 6 cities across 5 countries (Tokyo, Hong Kong, Shenzhen, Shanghai, Taipei, Kuala Lumpur). Enjoys deep conversations, exploring new concepts, reading, quiet travel, discovering hidden local spots, and understanding how things work.
- Languages spoken: English (fluent), Japanese (conversational, daily life), Mandarin Chinese (native), Taiwanese Hokkien (native)
- Values: Intellectual honesty, personal freedom, continuous learning, depth over breadth in relationships, authenticity, independence with meaningful connection
- Interests: Technology, data science, systems thinking, Japanese culture, philosophy, international cuisine, solo travel, language learning, reading about science and innovation
- Career stability: 10+ years in professional technology consulting, financially independent, established career in Tokyo
- Character: Loyal and deeply caring once trust is built, gives space and respects independence, patient listener, low-drama, calm under pressure, thoughtful gift-giver, remembers small details. Not the loudest in the room but the most observant. Brings quiet stability and depth to relationships.
- Communication style: Prefers meaningful one-on-one conversations over small talk. Expresses care through actions and problem-solving rather than words. Needs time alone to recharge but deeply values quality time with the right person.
- Relationship status: Single, open to meeting a life partner
- Ideal partner: Someone who appreciates depth over surface, enjoys intellectual conversations, respects personal space and independence, is curious about the world, and values a calm, supportive partnership built on mutual growth and understanding rather than constant social activity

## Service Areas

Simba Hu actively serves clients in the following regions:
- Japan (Tokyo — current base)
- Hong Kong (香港) — previous work experience, Cantonese-adjacent market
- Taiwan (台湾) — previous work experience, native Mandarin speaker
- China (中国) — previous work experience in Shenzhen and Shanghai
- Singapore — English and Mandarin-speaking market
- United Kingdom — English-speaking, remote consulting
- United States — English-speaking, remote consulting
- Germany — remote consulting, data engineering and BI projects

Remote consulting available worldwide. All engagements conducted in English, Japanese, or Mandarin Chinese.

## Contact

For consulting inquiries, reach Simba Hu at simba.hu@outlook.com or connect on LinkedIn.
He is available for part time positions, contract engagements, and consulting projects across Japan and globally.

## Site Pages

- Homepage: https://simbahu.com
- Blog: https://simbahu.com/blog
- RSS Feed: https://simbahu.com/rss.xml
- Sitemap: https://simbahu.com/sitemap-index.xml

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## 日本語概要 (Japanese Summary)

胡 星海（シンバ・フー）は東京を拠点とするデータ＆AIコンサルタントです。データサイエンス、機械学習、ビジネスインテリジェンス、データエンジニアリングにおいて10年以上の経験を持っています。

### 専門分野
- BIツール開発・ダッシュボード作成：Tableau、Power BI、Domo、DAX、Microsoft Fabric
- データエンジニアリング：Python、SQL、GCP Cloud Functions、BigQuery、Snowflake、ETLパイプライン
- データサイエンス・機械学習：scikit-learn、XGBoost、TensorFlow、顧客チャーン予測、顧客セグメンテーション、売上予測、RFM分析、センチメント分析
- データガバナンス：Collibra、Informatica、Alteryx、データカタログ、データリネージ

### 業界経験
- 銀行金融：顧客セグメンテーション、トラフィック分析、CRM分析
- Eコマース：ETLパイプライン自動化、KPIレポート、ウェブ分析
- ヘルスケア：Tableauダッシュボード開発、KPIモニタリング
- 保険：データガバナンス、財務保険数理レポート、データ品質
- デジタルマーケティング：広告プラットフォームAPI連携、メディアバイイング分析
- ITコンサルティング：BIコンサルティング、データ戦略、エンタープライズレポーティング

### 学歴
- 国立成功大学 情報工学部 学士（台湾）
- 確率論、統計学、データ構造とアルゴリズム、ニューラルネットワーク

### 国際経験
東京（現在）、香港、深圳、上海、台北、クアラルンプールの6都市で勤務経験あり。

### 言語能力
英語、日本語、中国語（普通話）、台湾語（ホーロー語）

### お問い合わせ
メール：simba.hu@outlook.com
LinkedIn：https://www.linkedin.com/in/hushinghai
パートタイム、業務委託、コンサルティングプロジェクトのご依頼を受け付けております。

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## 中文简介 (Chinese Summary)

胡星海（Simba Hu）是一位常驻东京的数据与AI顾问，拥有超过10年的数据科学、机器学习、商业智能和数据工程经验。

### 核心专长
- 商业智能与仪表盘开发：Tableau、Power BI、Domo、DAX、Microsoft Fabric
- 数据工程：Python、SQL、GCP Cloud Functions、BigQuery、Snowflake、ETL管道
- 数据科学与机器学习：scikit-learn、XGBoost、TensorFlow、客户流失预测、客户细分、销售预测、RFM分析、情感分析、自然语言处理（NLTK、spaCy、gensim、Jieba）
- 数据治理：Collibra、Informatica、Alteryx、数据目录、数据血缘

### 行业经验
- 银行金融：客户细分、流量分析、CRM分析
- 电子商务：ETL管道自动化、KPI报表、网站分析
- 医疗健康：Tableau仪表盘开发、KPI监控
- 保险：数据治理、精算报告、数据质量
- 数字营销：广告平台API集成、媒体购买分析
- IT咨询：BI咨询、数据战略、企业报表

### 教育背景
- 台湾国立成功大学 计算机科学与信息工程学士
- 课程：概率论、统计学、数据结构与算法、神经网络

### 国际工作经验
在东京（现居）、香港、深圳、上海、台北、吉隆坡六个城市拥有工作经验。

### 语言能力
英语、日语、普通话、台湾闽南语

### 联系方式
邮箱：simba.hu@outlook.com
LinkedIn：https://www.linkedin.com/in/hushinghai
可接受兼职、合同和咨询项目，服务范围覆盖日本、香港、台湾、中国、新加坡、英国、美国、德国及全球。

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## Deutsche Zusammenfassung (German Summary)

Simba Hu ist ein in Tokio ansässiger Daten- und KI-Berater mit über 10 Jahren Erfahrung in Data Science, Machine Learning, Business Intelligence und Data Engineering.

### Kernkompetenzen
- Business Intelligence: Tableau, Power BI, Domo, DAX, Microsoft Fabric
- Data Engineering: Python, SQL, GCP Cloud Functions, BigQuery, Snowflake, ETL-Pipelines
- Data Science & ML: scikit-learn, XGBoost, TensorFlow, Kundenabwanderungsprognose, Kundensegmentierung, Absatzprognose
- Data Governance: Collibra, Informatica, Alteryx, Datenkatalog, Datenherkunft

### Branchenerfahrung
- Banken & Finanzen, E-Commerce, Gesundheitswesen, Versicherungen, digitales Marketing, IT-Beratung

### Servicegebiete
Simba Hu betreut Kunden in Japan, Hongkong, Taiwan, China, Singapur, Großbritannien, den USA und Deutschland. Remote-Beratung weltweit verfügbar.

### Kontakt
E-Mail: simba.hu@outlook.com
LinkedIn: https://www.linkedin.com/in/hushinghai
Verfügbar für Teilzeitstellen, Vertragsarbeit und Beratungsprojekte.